Marketing

The "Easy to Buy" Evaluation
Is your current online marketing plan effective? Is it easy to buy and use your products? The answer may surprise you when you take the “Ten Minute Challenge.”

The “Ten Minute Challenge”
Find three people (non-employees) who will participate in the challenge. Sit each one down in front of a computer and observe as they complete the following four tasks:

1. Give them your company name and ask them to find your website.

2. Have them pick a product that interests them and write down one benefit they will get from buying it.

3. Tell them to buy the product (you supply the credit card).

4. Ask them to show you the email or screen that confirms that the product was purchased, the cost charged to the credit card and the shipping method.

Allow ten minutes for this exercise. Sounds like it should be easy right? I guarantee it will be an eye-opening experience. Once you've finished the challenge call us to do an “Easy to Buy” evaluation of your website.

What is an “Easy to Buy” Evaluation?

• Can users navigate your website easily?—if not, we’ll redesign it.
• Are product features and benefits clearly explained online using audio and video formats?—we’ll create “quick-view“ flash digimovies
• Do you need to create a new easy-to use website?—we’ll design and create the content from start to finish
• Does your user quickly understand the value of your product in comparison to the competition?—we’ll create the graphics
• Is your e-commerce solution fool-proof?—we’ll recommend and help implement solid solutions based on experience
• Are installation and operating instructions presented so that the user is not confused and frustrated?—we’ll create workbooks
• Is your online tech support area really supporting the customer and cutting down on calls?—we’ll create support and tutorial flash digimovies

We’ll do a full evaluation of your products and services to increase sales and reduce tech support calls. This may include:

• Evaluation of current online marketing plans
• A website evaluation for ease of use and maximization of profits
• Creation of multimedia online marketing and e-learning materials
• An evaluation of marketing plans and distribution strategies
• A custom e-mail, newsletter or other alert campaign
• Content Distribution and Market Development
• Content licensing
• Improvement of help documents